“If I build it, they’ll (customers) will come.”- this is a common belief among all tech companies. However, if no one knows about your product, how will anyone use it in the first place?
That is why marketing (more specifically- digital marketing) is important for tech businesses. Although your budget may be heavily invested in your product, you still can invest in digital marketing. And that too, at a low cost! Let me, I will be your tech marketing consultant here.
Its funny if Tech companies don’t use the latest tech in marketing. Sitting on your hands wont bring in clients and keep them happy. Marketing automation will.
– Najm
to learn about a product or service rather than read the text.
consumers buying tech products use social media to help them reach a decision
have discovered a new company or product while conducting a search on their smartphone.
Philip Kotler, the father of modern marketing, considers Content to be the new form of advertisements. In fact nowadays more and more companies are developing content in order to entertain, educate and amuse their customers. And tech companies are no exception. Thus, content marketing must be an important part of your digital marketing strategy.
In fact, tech companies are more in need of content marketing than any other industry. The technical nature of their product means they need to adopt creative ways to aware and amuse prospective customers. Thus, content marketing is important for such companies.
If you are seeking consultation for making contents for your tech product or service, here are some ways to create content:
Videos are more effective in generating leads and conversion than any other type of content. Tech businesses can make videos on their products, client testimonials and even information about the industry.
Blogs are extensively read by internet users. They are effective as they drive traffic to your website and can be customized for every stage of the buyer’s journey. Tech companies that produce content that helps solve the reader’s problems can easily generate leads and conversions.
Social media sites such as Facebook, Twitter, Instagram, and LinkedIn often give higher ROI than any other marketing tool. By utilizing the power of social media, tech companies can make users aware of their products and can garner customers.
If within the 2nd week, it appears that we are not fit for each other, I will return the full amount deposited. No questions asked. Why take the money if I can’t help you.
The tech industry is undoubtedly saturated. After all, there are so many products and software out there. Need help? Your company can generate leads in the following ways:
Influencers often have a lot of followers in their social media accounts. You can use influencers to review your product on their pages. Their celebrity power means a lot of people will view their reviews and the interested ones will likely go to your website. These users then might create an account or sign in to your newsletters.
To collect email from visitors to your website, you can initiate a free giveaway- a free e-book or any other content. Or, as seen above, you can give an option to sign up for your newsletter. In this way, you can generate leads.
Often your company would need to attend exhibitions and fairs to promote your products and services. Such live events provide an excellent opportunity to generate leads. In these events, host any sort of contests, discount offerings or registration for a webinar that will induce visitors to give their email address.
The tech industry is undoubtedly saturated. After all, there are so many products and software out there. Need help? Your company can generate leads in the following ways:
HubSpot offers a full range of marketing services- from sales to Customer Relationship Management (CRM). Thus, if you are looking for a whole lot of marketing tools, HubSpot is for you. One of its tools offers marketing automation and is perfect for small companies.
ConvertKit is a great email marketing tool. It helps build forms which help visitors turn to subscribers. Even if you do not have a website of your own, you still can build forms that help you get subscribers. There are options for segmenting the subscriber list according to interests and integrating with other platforms as well.
Marketo is a cloud-based tool that offers a wide range of marketing services- from lead management to email & mobile marketing. There are no set-up costs and it also offers a free trial. For automation, Marketo is often considered the best.
With over 14+ years of experience in digital marketing, I help both small and mid-size companies grow sales pipeline and revenue through performance based marketing consulting.
Small company friendly:
Mid-size company friendly:
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